Why Florio Was Born: A New Era of Motorsport Clothing

Motorsport is more than just a sport—it’s a lifestyle, a passion and a global community. Whether you love the high-speed world of Formula 1, the raw intensity of endurance racing, maniacs drifting beautifully modded creations or the culture of classic and performance cars, being a motorsport fan is about more than just watching races—it’s about being part of something bigger. Whether you are in the pit lane, the grandstands, touring across Europe or in your garage. You're part of the Florio team.

At Florio Clothing, we set out to create something different. We wanted to build a reasonably priced, high-quality automotive clothing brand that wasn’t just another temporary piece of event merchandise. Instead, we envisioned a brand that stood the test of time, one that all motorsport fans could connect with, no matter what series or cars they love.

Beyond Fast Fashion: Breaking Free from Outdated Merchandise

The problem with traditional motorsport clothing is that it either:

1️⃣ Becomes outdated quickly – F1 team merchandise changes every season as sponsors come and go. You buy a t-shirt or hoodie, and within a year, it's irrelevant, replaced by the next design. This cycle is designed to keep you buying, rather than offering something timeless.

2️⃣ Is low quality and unlicensed – Many so-called “Automotive Apparel Brands” rely on poorly printed, copyright-infringing designs. They cut corners, get shut down for legal issues, and ultimately, don’t provide fans with lasting, high-quality clothing.

Florio was created to offer a better alternative—a brand that motorsport fans could wear season after season, without worrying about outdated sponsors, poor quality, or unethical production.

Florio: A Brand for All Motorsport Fans

We wanted to create a brand that wasn’t tied to a single team, event, or sponsor. Instead, Florio is about the motorsport lifestyle itself. Whether you’re into Formula One, Le Mans, rallying, drifting, or classic car culture, Florio is for you.

✔ A Sign of True Motorsport Passion – When you wear Florio Clothing, you’re part of a global community of motorsport enthusiasts. It’s a badge of recognition, a way to signal to fellow fans that you’re in the club—no matter what sport you follow.

✔ Timeless Automotive Style – Our designs are modern, minimal, and motorsport-inspired—but they don’t go out of date. Unlike team merchandise that’s outdated in a year, Florio stays relevant season after season.

✔ For Every Fan, Everywhere – Whether you love high-end motorsport, grassroots racing, or simply the thrill of driving, Florio is for all car and motorsport lovers.

Sustainability & Ethical Production at the Core

Quality and responsibility are just as important to us as style. Florio Clothing isn’t just made to look good—it’s made to last, and made right.

✅ High-Quality Materials – We use 100% organic cotton compact ringspun yarn, ensuring a premium feel, durability, and breathability.
✅ Ethical Manufacturing – We are committed to fair wages, safe working conditions, and sustainable production through the Fair Wear Initiative.
✅ PETA-Approved Vegan – Florio clothing contains no animal-derived materials, making it 100% cruelty-free.
✅ Global Organic Textile Standard (GOTS) Certified – Ensuring that the organic cotton used is grown and processed without harmful chemicals.
✅ OEKO-TEX® Standard 100 Certified – Guaranteeing that our fabrics contain no harmful substances, exceeding EU safety regulations.
✅ Part of the Global Recycling Standard & Textile Exchange – Supporting responsible supply chains, fibre integrity, and industry transformation.
✅ Eco-Friendly Water Use – Our partner factories use Effluent Treatment Plants (ETPs) to purify wastewater before returning it to nature, preventing pollution.

At Florio, we believe that motorsport clothing should be made ethically, sustainably, and to the highest quality.

Florio: Your Team, Your Community, Your Brand

We created Florio Clothing because motorsport fans deserve better—better quality, better ethics, and better representation. We’re not just another team merchandise brand—we’re the brand for motorsport culture itself.

When you wear Florio, you’ve found your team—a global club of like-minded enthusiasts who share your love for racing, cars, and the thrill of motorsport.

No sponsors. No gimmicks. No outdated designs. Just high-quality, timeless motorsport clothing—built for the fans, by the fans.

Join the movement. Wear your passion. Welcome to Florio.